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Optimizing Content Source Criteria
Optimizing Content Source Criteria

Learn how to approach defining your UpContent Content Source Criteria within SOCXO

Scott Rogerson avatar
Written by Scott Rogerson
Updated over a week ago

UpContent exists to find only the fresh and relevant content that matters for you to share with your audience.  

This narrowing of the results is done by using what are known as "boolean operators". 

These are "AND", "OR", and "NOT".  

We find it useful to visualize how these work using Venn diagrams. 

The "AND" operator is used to combine words or phrases in your search.  

As you can see, this is effective in narrowing your search, but also excludes a lot of content, so be careful in adding too many terms here.

This will give you results with either, or both terms in the articles. 

The "OR" is effective in broadening your search. 

The "NOT" operator is simple.  It excludes certain words or phrases from your results. 

Finally, by combing these operators, we can visualize what a full query looks like. 

As you can see, using numerous ANDs narrows your topic considerably and excludes a lot of content. 

Similarly, using only ORs in your query doesn't do anything to isolate the content you're looking for.

This is another visualization of how UpContent makes it easy to search for multiple related subjects at once, saving you time and effort. 

How does UpContent find content? 

UpContent searches from many sources, using both internally-developed and third-party search tools, to get a broad array of results. 

These results are then cleaned up so they are easier to store, and data such as the title, publication date, image, text, etc. is extracted. 

We use these properties to classify the article as either a news, blog, or "other" - such as ads or message-boards which we remove from your results. 

When viewing an UpContent Content Source in SOCXO, all the articles that match your filtering criteria are returned, and the selected sorting algorithm computes for those results so the highest-scoring articles are displayed first.

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