Whenever you are ready to send your Custom Email to your audience, you will navigate to the Collection you have attached the Email Template to, and click the download button on the right-hand side of the Power-up.
Before you are ready to download your Custom HTML Email, you will want to make certain you have successfully attached your Email template to your Collection with the correct Filters. The Filters you set for your Custom Email Template will determine what content from your chosen Collection populates the Custom Email which will in turn be sent to your audience.
To implement your Custom HTML Email, you will want to consult with your email provider on how to leverage HTML files in a new campaign.