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Use HubSpot to Create Social Media Posts
Use HubSpot to Create Social Media Posts

How to use the HubSpot integration with UpContent to post your curated content to your favorite social media platforms.

Dylan Czartoryski avatar
Written by Dylan Czartoryski
Updated over 7 months ago

UpContent's partnership with HubSpot allows you to easily and efficiently position your brand as a resource for your audience across your social media, email, and website properties.

Want more value? This integration can be used in tandem with UpContent's Sniply integration - increasing direct and indirect conversions with your curated posts.

Connecting the two platforms is a one-time activity that must be done by an individual with 'Super Admin' access within HubSpot. Other teammates who have access to the functionality being used within the HubSpot account can then leverage the integration without having to re-authenticate.

Activating the HubSpot Integration within UpContent

To connect your HubSpot account with UpContent, an individual with 'Super Admin' access to HubSpot, and an UpContent account can navigate to the Integrations menu found by:

  1. Clicking on the UpContent account name on the top right,

  2. Selecting "Integrations" from the dropdown

  3. Scrolling to the "HubSpot" integration and clicking the "Connect" button,

  4. Selecting the appropriate HubID (if needed) and review the permissions requested and clicking "Grant Access",

  5. You will then be prompted to set HubSpot as your Social Media Sharing Provider.

NOTE: While UpContent's connection to HubSpot will be available to all users (once authenticated). Once you connect the HubSpot integration to your UpContent account it will provide you the option to change the Social Media Share Provider to be HubSpot automatically.

Selecting HubSpot as Your Account's Social Media Sharing Platform

If you did not select HubSpot as your desired social media sharing platform when you initially connected the account, you can adjust your selection by:

  1. Clicking on the UpContent account name on the top right,

  2. Selecting "Integrations" from the dropdown,

  3. Selecting "HubSpot" from the "Share Provider" dropdown menu.

Crafting a Social Media Post Using HubSpot

With your accounts connected and default share provider set to HubSpot, crafting your social media profile is as easy as clicking on the "Share" arrow located on any of the articles presented within UpContent. This will then bring you to HubSpot's social sharing module where you can choose which social accounts you would like to share your chosen article, as well as what you'd like to say about that piece of content.

More information on HubSpot's features for crafting social posts can be found here.

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